Athletic Department Announces Elite Corporate Sponsors

MACOMB, Ill. – Western Illinois Athletics announced its Elite Corporate sponsors beginning with the 2014-15 season. The Leathernecks are proud partners with six businesses to support their coaches, student-athletes, and mission statement of the department.

Citizens Bank, Coca-Cola, Hy-Vee, McDonough District Hospital, Buffalo Wild Wings, and Kunes Country Auto Group of Macomb all joined with Leatherneck Athletics.

"We developed the Elite Corporate sponsor level to take our already existing partnerships and newly created partnerships to the next level. That's done by greater exposure for our sponsors through print and digital advertising, promotions, and new products just to name a few ways to create a brand identity with Leatherneck Athletics," said Tommy Bell, Director of Athletics. "The more fans we can get to our sporting events or visit our website will lead to more people learning about our Elite sponsors. This benefits both the sponsor and WIU."

The Athletic Department works with its Elite Corporate sponsors on a marketing strategy for a winning combination that fits their needs. Elite Corporate sponsors receive opportunities to: entertain clients and employees, increase consumer traffic and sales, branding opportunities, positive community advertising, and introduce new products and services.

During the 2014-15 season, WIU Athletics will offer various promotional items. Those include: season schedule magnets, key-tag schedules, asphalt clings, stair signage in Western Hall, schedule cards, posters, football tailgate sponsorship, event sponsorship, and various promotional items at home events.

For more information on becoming an Elite Corporate sponsor, call Assistant Athletic Director Kelsey Laverdiere at (309) 298-1190 or via email at K-Laverdiere@wiu.edu.

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